source: libros/maquetacion/capitulo1/implicaciones.tex @ e687b16

\section{Implicaciones}
\begin{verbatim}
In an increasingly digital society, personal data has become a new form of currency. The biggest challenge for political and business leaders is to establish the trust that enables that currency to keep flowing.
 
“Digital identity“ is the sum of all digitally available information about an individual. It is becoming increasingly complete and traceable, driven by the exponential growth of available data and the big data capabilities to process it. 

Global trends including the social media boom (a quarter of the world‘s population will be members of online social networks by 2015) and the burgeoning “Internet of things“ (some 75 million machine-to-machine connections will be added in Europe by 2015) result not only in increased information volume, but also completely new types of data. 

From a macroeconomic perspective, it becomes clear that digital data is already a growth driver in an otherwise flagging economy. While traditional industries shrank by up to 3.6% from 2008 through 2011 in Europe, data-intensive sectors – where the use of digital identity is a key component of business – thrived with annual growth rates between 15% (e-commerce) and up to 100% (Web 2.0 communities).

All told, the value created through digital identity can be massive – at a 22% annual growth rate, applying personal data can deliver a
330 billion annual economic benefit for organisations in Europe by 2020. 

Individuals will benefit to an even greater degree, as the consumer value will be more than twice as large: 670 billion by 2020. The combined total digital identity value could amount to roughly 8% of the EU-27 GDP. 

\end{verbatim}